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How Can an Established Company Ensure Its Token Maintains Utility and Avoids Being Deemed Purely Speculative?

The company must ensure the token has a genuine, immediate use case within the existing business ecosystem from day one. This includes making the token necessary to access a core service or offering a significant discount when using the token.

Furthermore, the company should avoid marketing the token primarily as an investment with guaranteed returns. Structuring the tokenomics to encourage consumption rather than holding for speculation is key.

Can a Utility Token Evolve into a Security Token?
In the Context of Derivatives, How Might an Established Company Use a Token to Hedge Risk?
Can a Token with Immediate Utility Still Satisfy the Expectation of Profit Prong?
How Is the “Significant Effect on Price” Threshold Determined in Practice?