How Can an Established Company Ensure Its Token Maintains Utility and Avoids Being Deemed Purely Speculative?
The company must ensure the token has a genuine, immediate use case within the existing business ecosystem from day one. This includes making the token necessary to access a core service or offering a significant discount when using the token.
Furthermore, the company should avoid marketing the token primarily as an investment with guaranteed returns. Structuring the tokenomics to encourage consumption rather than holding for speculation is key.