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How Does Competition among Market Makers Reduce the ‘Cost of Immediacy’?

Competition among market makers forces them to post the most attractive quotes possible to capture order flow and execute trades. If one market maker posts a tighter spread, others must match or beat it to remain competitive.

This continuous rivalry drives the best bid and best ask closer together, effectively narrowing the spread and lowering the 'cost of immediacy' for all market participants.

How Does the Standardization of Futures Contracts Affect Liquidity?
In Which Derivatives Markets (E.g. Futures, Swaps, Options) Is the Cost of Immediacy Generally Highest?
What Is the Relationship between the Bid-Offer Spread and the ‘Cost of Immediacy’ in Derivatives Trading?
What Are ‘Limit Orders’ and ‘Market Orders,’ and Which Type of Order Pays the Cost of Immediacy?