How Does the Presence of an Existing Product Affect the Valuation of a Reverse ICO Token?

An existing, revenue-generating product provides a tangible basis for the token's valuation, moving it beyond pure speculation. The valuation can be tied to the existing business's cash flows, market share, or future growth projections.

This contrasts sharply with a startup ICO, where valuation is often based purely on whitepaper promises. Investors can analyze the proven track record, making the token a more attractive and less risky investment.