What Are the Primary Benefits for an Established Company Conducting a Reverse ICO?

The main benefits include leveraging the company's existing assets and brand reputation to quickly build a token ecosystem. It provides a new, decentralized method for customer loyalty and engagement through token incentives.

It can also unlock new revenue streams by tokenizing services or assets. Furthermore, it offers an efficient way to raise capital without diluting equity in the traditional sense.

The move can also enhance operational transparency and efficiency through blockchain adoption.