What Is the Difference between TAM, SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market)? ▴ Learn

What Is the Difference between TAM, SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market)?

TAM (Total Addressable Market) is the total revenue opportunity if a protocol achieved 100% market penetration. SAM (Serviceable Available Market) is the segment of the TAM that the protocol can realistically target based on its current product and geographic reach.

SOM (Serviceable Obtainable Market) is the realistic portion of the SAM that the protocol can capture in the near term. For crypto forecasts, analysts should focus on the SOM, as TAM and SAM are often overly optimistic due to global competition.

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