Why Is a Whitepaper with Only Marketing Language a Red Flag?

A whitepaper dominated by marketing language and hype, lacking in technical detail, tokenomics, or a clear execution plan, is a major red flag because it suggests the project lacks substance and a viable technological foundation. It indicates the team is prioritizing fundraising and speculation over product development and real-world utility.

Serious investors seek deep technical understanding to assess the project's innovation and feasibility. A marketing-heavy document often attempts to mask technical deficiencies or a lack of a clear business model.